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    Tamagotchi L.i.f.e. Brings Back the ’90s Brand as an Online Lifestyle Magazine

    Tamagotchi is making a comeback, but maybe not quite in the way you’d expect. Sure, there’s the obligatory old-school monster-raising Tamagotchi experience, in new-and-improved app form. But, there’s a lot more to this revival than just an old ’90s game. Tamagotchi L.i.f.e. is a website that presents itself a bit like a lifestyle magazine – a blog and a series of webisodes will follow fashion and lifestyle trends directed at young adults and twentysomethings. A lot of that coverage will focus on independent creators and designers in the fashion world, like the current webisode, which puts the spotlight on a vintage hatmaker (a milliner) based in West Los Angeles. The site…

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