How big that bandwagon actually is is debatable, but nevertheless, Skanz (owned by QR Media) is giving it a shot, releasing a series of multicolored bracelets that feature QR codes (the barcode-like things you might have seen popping up on advertisements or billboards lately) for kids to share. Those QR codes will lead to the wearer’s personal SkanzJr website, where they can post favorites lists, music videos, likes and dislikes, and a profile icon. No personal identification data is involved in the process (e.g., name, address, phone number, etc.).
