The Transformers Optimus Prime 3D Movie Promo Pack is the first toy to come out for the Transformers: Dark of the Moon! movie. This toy features Optimus Prime, the leader of the AUTOBOTS. Measuring 4 inches tall, Optimus Prime can transform into a truck for chasing down bad guys. But this isn’t your ordinary Transformers toy at all. Optimus Prime also comes with a pair of 3D glasses for viewing exclusive content on Transformers.com. The Transformers Optimus Prime 3D Movie Promo Pack retails for $10.99.