So in the case of Hello Kitty Monopoly – when you pass ‘Go’ do you collect Hello Hitty Cuteness instead of money? Who knows and frankly who cares – look at this Hello Kitty Monopoly! Boardwalk and Park Place have been replaced by London Street names – Hello Kitty’s hometown. In addition, tokens have been replaced with a Milk Bottle, Fish Bowl, Lunch Box, Bow, Teddy, or Apples. Hello Kitty Monopoly or not, the goal is the same and this time maybe you win by becoming the Tycoon of Sanrio.