Disney Baby Seeks to Become Baby Central for New Moms and Dads

On Tuesday, Disney and corporate sponsor Huggies (part of Kimberly-Clark Brands) announced Disney’s new website aimed at new and expecting moms and dads and their bundles of joy. Disney Baby is an online store stocked with all things Disney for baby shower preparations, nursery decorations, playtime, mealtime, and more. The site goes a little beyond being just a store, though. Proud parents can post pictures of their babies’ precious moments (come on, that’s pretty much every moment) and tips and advice for other parents. The site is split into different categories reflecting a different part of a baby’s life, with each section peppered with relevant goods, advice, design ideas, and pictures.

If you’re a proud parent of a little one, or have one on the way, take a look at the site and get your baby ready for their first encounter with Mickey, Minnie, and all their friends.

Press Release