With its A & B buttons and vertical design, the design of the Playmates Toys My Life Handheld Console reminds us of the old Game Boy Color. But they’re similarities end there. The Playmates Toys My Life Handheld Console is a portable handheld game that lets you create your own character and experience that character’s virtual life which includes going shopping, playing games, and caring for your pet. Once you’ve customized your character’s size, style, fashion and look, the game focuses on building relationships with virtual characters. The Playmates Toys My Life Handheld Console retails for $39.99 which seems a bit pricey for a device that can only play one game. Also, the reviews for the game are very mixed. But we suppose it has potential?