LeapFrog is an undisputed leader in children’s educational toys, and to their credit, their latest Tag Reading system is definitely cutting edge. The Tag Reading system is essential an interactive paper book. “By simply touching the Tag reader anywhere on any page of a Tag-enabled book, children can bring their favorite stories to life, easily skipping from page to page or book to book.” For example, just touching a character or object unleashes a different aspect of the adventure they are partaking in. In other words, the book isn’t just a linear story that is read from beginning to end. Instead, kids can go back and read it over an d over, continuously discovering new elements. The Tag Reading System retails for $49.99 and there are already several available titles to choose from including the Little Mermaid, Disney’s Cars, and SpongeBob SquarePants, just to name a few. Each of the books retail for $13.99 and the Tag Reading system is suitable for ages 4 to 8.